Okay, I have had the Fuel Band for around 10 days. For those who don’t know much about this nifty gadget, it is essentially an accelerometer, calculating your daily steps taken, calories spent, Nike fuel used (I’ll come to this in a moment) as well as doubling up as a watch!
Leading a fairly active life-style, I will boldly confess that this was more of a ‘want’ than a ‘need’ product. Admittedly, no one actually needs this device, but it is an excellent self-motivator to stay active. I constantly find myself punching the air in order to reach my daily goal Nike fuel! So what is Nike fuel? Well, it is Nike’s currency for energy expenditure. Think calories, in a communal universal pedometer currency. It is based on hand movements, and exercises such as cycling won’t make a huge count. Typically, a 7 km run earns me around 700-800 Nike fuel points. Climbing around 200 steps at Covent Garden Underground Station in London got me no more than 45 points (which I can assure you is more strenuous than a 7 km run!).
Data is the fed back to Nike+ servers, allowing you to view this data in a graph, as well as track your progress. Funky animations and ‘trophies’ are shown for goals and milestones completed. However, it is worth mentioning that not all trophies/achievements are awarded, and Nike claim to be working on these bugs/issues.
The Fuel Band is a fantastic device which is as aesthetically pleasing as it’s functionality. A simple design which is well crafted allows the user to adjust the size of the band with provided sizing clips, providing a snug (or loose) fit. Data is conveyed by pressing a single button, which toggles between each feature (time, Nike fuel, steps taken and calories). The only slight niggle I have with this device is the battery life, which lasts around 3 days.
Conclusively, the Fuel Band is definitely something which I feel (on a personal note) other companies will try to capitalise on, and with rumours of an iWatch device from Apple surfacing, believe this may be in the near future.