The Bupa London 10,000, or as I affectionately refer to it as the Bupa 10k, has a very special place in my running calendar. Not only was it the first 10k race I ever ran, but it was also the first race I ever ran, too! Back in 2012 as a reasonably fit lad (being quite modest here), I thought that running a 10k wouldn’t require more than an already established level of fitness. How wrong was I! It was a hot day, and having done no training, I crawled home in 57 minutes. A wake-up call that running a 10k was no easy feat! I returned in 2013, having casually done a little more training, and finished in 48 minutes. Not bad, I thought. But I was still not running regularly. Then in 2014, I began to take my running training more seriously, and once again tested myself at the Bupa 10k, running it in 43 minutes. This was a turning point for me in my running, and I vowed to return in 2015 and further better my time.
On the 25th of March 2015, adidas hosted their first ever #boostlondon, “the energy takeover” event. Much of the event was kept under wraps and hushes, and runners who signed up had little clues as to what the run entailed. The only concrete information I could find about this run was the following:
-It is a 10km run.
-The start is located in Elephant & Castle, Lambeth.
-There will be a labyrinth/maze concept to the run.
-Runners need to bring a fully charged smartphone (to help ‘navigate the Labyrinth’).
-And that this event will be “like no other”.
Registration was limited, and hopeful runners could sign-up for the event, with only a handful being successful. Apparently, the selection process was random. Although I am not aware of the figures, it would appear that there were between 200-250 runners there on the night. Before the event, runners were sent a race pack consisting of an adidas branded “energy takeover” T-shirt, a smartphone armband (which is suitable for an iPhone 5 sized mobile) and an information leaflet.